trading desk

Jan 3, 2019

In-house or agency? It's not a binary decision

Biddable media is moving in-house and the agency is dead... or is it?

Mar 15, 2017

Accenture looks to set up in-house client trading desks

Consulting giant moves further onto ad-industry turf, but draws the line at buying media.

Feb 29, 2016

Unilever launches proprietary trading desk Ultra with Mindshare in ASEAN

SINGAPORE - Expanding on a pilot programme, Unilever has launched its proprietary programmatic trading desk, 'Ultra' (for Unilever trading desk), in Singapore in partnership with Mindshare.

Jan 29, 2016

Transparency and cost issues drive trading desks in-house

Firms are moving digital buying teams in-house, citing cost savings, data control and a lack of transparency from agencies.

Jun 28, 2013

Programmatic buying: Clients and agencies locked in war of trust

While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.

Feb 28, 2013

Asia's publishers and clients still testing out programmatic buying: SOPA panel

ASIA-PACIFIC - Publishers and clients are still testing the waters with programmatic buying by creating private exchanges and trialling the method with clients on a small scale, according to a SOPA panel discussion on digital publishing this morning.