tourism nz

Jul 14, 2022

These ‘secret’ travel agents are duping Aussies to travel to NZ

AD NUT’S PICK OF THE WEEK: In a clever new Tourism NZ campaign by TBWA, Kiwis living in Australia have been secretly ‘selling’ Aotearoa’s tourism offerings to unsuspecting Aussies.

Jul 31, 2020

New Zealand turns the whole country into a game

You can't really 'Play NZ'. It's a clever new Tourism NZ campaign that packages the country's many charms in gaming tropes, complete with a gaming influencer doing a playthrough. And also a minotaur named Tim.

Dec 10, 2012

TBWA DAN turns New Zealand into Middle Earth for Tourism NZ

NEW ZEALAND - From weather broadcasts in Elvish to Middle-Earth stamps on passports, Whybin TBWA and Digital Arts Network have been busily turning the nation into Middle Earth for Tourism New Zealand.

Nov 8, 2011

Jetstar joins forces with Tourism NZ in US$7.2 million promotion

AUCKLAND - Jetstar and Tourism New Zealand will share the costs of a three-year, US$7.2 million promotion that aims to bring tourists to the Land of the Long White Cloud from both Australia, Japan and the wider Asia-Pacific region.