Brands need to prioritise gaming experiences intended to empower under-18s, whether through encouraging critical thinking, confidence-building or community initiatives that reward creativity and self-expression.
Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.
The firm's research also reveals that 44% have Instagram, when legally they are meant to be over 13 to sign up for both.
And why they really should, unless they want to bury their prospects for a generation, according to the CEO of TotallyAwesome.
MOST VALUABLE PROFESSIONAL: A staunch advocate for privacy-first, cookieless advertising, Marcus Herrmann developed TotallyAwesome's contextual targeting solution well ahead of the curve. He is now urging others to follow his lead.
Standard recruitment ads won't cut it anymore. The industry's best talent are looking for businesses that emanate culture, cause and coaching, writes TotallyAwesome's head of talent.
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