'Be careful when talking about Tibet': Tool aims to help brands avoid hot water
Social-management platform Kawo wants to help ease the angst of brand managers who worry about posts running afoul of China's ever-shifting list of banned topics.
Marriott continues to suffer from country controversy
BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.
Shangri-La claims 1 billion impressions for Tibet hotel campaign
CHINA - A campaign by Ogilvy & Mather Hong Kong for Shangri-La Hotels and Resorts sent a Tibetan singer on a Weibo-documented journey to showcase the country's beauty and promote awareness among mainland travellers of the brand's new Lhasa location.
INSIGHT: Backlash against Groupon ‘insensitivity’
Online discount coupon vendor Groupon’s first TVC shows a lack of cultural understanding. Campaign takes a look at what this could mean for the brand as it prepares to launch in China.
Starwood names new marketing director for two hotels in Tibet
LHASA - Starwood Hotels and Resorts Worldwide has named hotel veteran Elfa Cleofe as the complex director of sales and marketing for the St. Regis Lhasa Resort and Four Points by Sheraton Lhasa.
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