The agency will activate the auto brand's partnership with Rafael Nadal and the Australian Open.
Wieden & Kennedy's 'You Can’t Stop Sisters' is the latest in a series of digital films interweaving athletes with their sports and values.
Activity, which includes a new logo, aims to capture the 'excitement and drama' of ATP matches.
The full integration of data and live-streaming is the holy grail for the complete digital sports experience, says Mike McGraw of The Social Channel and WTA Networks.
CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.
Lorna Campbell, Hill+Knowlton's sports marketing and sponsorship director, is on an independent placement at the Rio Olympics as venue media manager for the tennis centre. In this interview, she explains what the role entails, and how brands have come on board with the largest sporting event in the world.
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