PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.
The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament.
In a watershed moment, the tennis star has received the backing of sponsors and her peers in the sports world.
The agency will activate the auto brand's partnership with Rafael Nadal and the Australian Open.
Wieden & Kennedy's 'You Can’t Stop Sisters' is the latest in a series of digital films interweaving athletes with their sports and values.
Activity, which includes a new logo, aims to capture the 'excitement and drama' of ATP matches.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins