tennis

Jan 7, 2022

‘A complete mess’: Novak Djokovic saga causes reputational damage

PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments.

Jul 5, 2021

It's Adidas and Nike for Sania Mirza at Wimbledon

The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament.

Jun 4, 2021

What Naomi Osaka's stand means for the future of athlete press conferences

In a watershed moment, the tennis star has received the backing of sponsors and her peers in the sports world.

Oct 29, 2020

Kia appoints M&C Saatchi Sport & Entertainment to global tennis brief

The agency will activate the auto brand's partnership with Rafael Nadal and the Australian Open.

Sep 1, 2020

Nike elevates Serena and Venus above tennis rankings

Wieden & Kennedy's 'You Can’t Stop Sisters' is the latest in a series of digital films interweaving athletes with their sports and values.

Nov 14, 2018

ATP unveils new branding and global marketing campaign

Activity, which includes a new logo, aims to capture the 'excitement and drama' of ATP matches.