SINGAPORE - Coca-Cola has kicked off the ASEAN rollout of its new ‘One Brand’ global marketing strategy, with the Southeast Asia launch of its global creative campaign, ‘Taste the feeling’.
On 11 March, Coca-Cola announced the ASEAN launch of its new ‘One Brand’ global marketing strategy, which unites Coca-Cola, Coca-Cola Light and Coke Zero under a single Coca-Cola brand positioning with the 'Taste the feeling' campaign. The campaign also marks the beverage giant’s 80th year in Singapore and Malaysia. Here, a selection of ASEAN-specific campaign images.
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