New Spikes include Creative Data, Social & Influencer and Strategy & Effectiveness as the former Tangrams Awards are integrated into Spikes Asia.
Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.
The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.
Mindshare and The Monkeys scoop up the most metal, with BMF taking the sole platinum.
Ahead of the Tangrams shortlist and winners announcements, we ask the 2021 jury member how she gauges effectiveness in her own work at the Filipino fast food giant and in the campaigns of others.
Simon Vicars and James Tucker of Colenso BBDO and Amanda Palenski of PHD New Zealand discuss their award-winning work, 'DB Export Beer Bottle Sand', which won at both the Spikes Awards and in the Tangrams Strategy & Effectiveness Awards in 2017/2018.
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