Ahead of the Tangrams shortlist and winners announcements, we ask the 2021 jury member how she gauges effectiveness in her own work at the Filipino fast food giant and in the campaigns of others.
Simon Vicars and James Tucker of Colenso BBDO and Amanda Palenski of PHD New Zealand discuss their award-winning work, 'DB Export Beer Bottle Sand', which won at both the Spikes Awards and in the Tangrams Strategy & Effectiveness Awards in 2017/2018.
Hemant Shringy and Suraja Kishore of BBDO India discuss their award-winning 'Share the load' campaign, which won at both Spikes and in the Tangrams Strategy & Effectiveness Awards.
The winners for both sets of awards will be announced in February. The final entry deadlines are January 7 for the Tangrams and January 21 for the Spikes Asia Awards.
Anita Kanal, Ken Mandel, Richa Goswami and Sindhuja Rai will lead the juries for the Effectiveness, Data & Analytics and Ecommerce, Digital Strategy, and Media Strategy streams, respectively.
The 2021 awards, due to be presented in February, will accept entries over an extended eligibility period.
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