tangrams
Mars CMO credits long-term commitment for its creative success
Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.
Mars named 2021 Spikes Asia Advertiser of the Year
The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.
Tangrams Strategy and Effectiveness award winners for 2021 revealed
Mindshare and The Monkeys scoop up the most metal, with BMF taking the sole platinum.
How Jollibee's Arline Adeva gauges effectiveness
Ahead of the Tangrams shortlist and winners announcements, we ask the 2021 jury member how she gauges effectiveness in her own work at the Filipino fast food giant and in the campaigns of others.
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The message in a bottle that won big at Tangrams and Spikes
Simon Vicars and James Tucker of Colenso BBDO and Amanda Palenski of PHD New Zealand discuss their award-winning work, 'DB Export Beer Bottle Sand', which won at both the Spikes Awards and in the Tangrams Strategy & Effectiveness Awards in 2017/2018.
'Share the load' creators on winning at Spikes and Tangrams
Hemant Shringy and Suraja Kishore of BBDO India discuss their award-winning 'Share the load' campaign, which won at both Spikes and in the Tangrams Strategy & Effectiveness Awards.
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