superm

Jan 18, 2021

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.

Jan 4, 2021

Prudential jumps on K-pop bandwagon with SuperM pact

Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.