APAC’s marketing industry gathers in Singapore for Campaign360, where leaders over the next two days will confront issues around AI, creativity, effectiveness and consumer trust.
TODAY'S EDITION
05/21/2026
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Women Leading Change Awards 2026: Winners revealed
Check out who took home the top honours at Campaign Asia-Pacific's 10th Women Leading Change Awards, celebrated at a luncheon ceremony in Singapore.
Google transforms Search for the AI era
Google's biggest change to their Search box in over 25 years will see it transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era.
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Confessions of a CMO: marketing is running the business now
At a time of shifting corporate and performance responsibilities, the most successful CMOs are embracing the challenges of tech and transformation.
AI answers family calls for dementia patients in South Korea
A.I.ways Call mimics the voices of family members to emotionally support dementia patients and ease caregiver stress, but raises concerns over safety.
What marketers can learn from Pokémon’s US$150 billion brand machine
As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that transcends generations.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
Reckitt Mead Johnson Nutrition consolidates SEA creative remit
The business was won after a competitive pitch.
Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
From Singapore to Hong Kong, consumers lined up for days to buy a $400 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles—especially when it's luxury.
The Information
Publicis buys LiveRamp for $2.2 billion
The French agency group says US adtech firm is expert in data collaboration for clients, a growth area in the age of AI to build “smarter agents”.
Agency Performance Review 2026: access opens to all subscribers
Information tier subscribers can now access Campaign's most recent review of 22 APAC agency networks.
The Information
Takeshi Sano on why Dentsu is ready to win
New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.
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THEY SAY BAD PR IS BETTER THAN NO PR. THE SAME CAN’T BE SAID FOR TALENT.
Unlike A Bad Headline That Blows Over, The Wrong Talent Partnership or Ambassador Choice Can Haunt a Brand for Years
OPINIONS
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Livestreaming commerce is booming, but who's watching the claims?
It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?
AI is abundant now but judgment is such a luxury
After a Chinese court ruled that AI-driven layoffs and pay cuts are unlawful and tech adoption is a choice. Ramakrishnan Raja says the responsibility for that choice sits squarely with the CMO.
3 marketing lessons from the Coachella 2026 post-mortem
Why ‘method branding’ and fan service defined the festival’s most-searched year yet.
Can culture be decoded, or does it have to be felt?
Publicis’ Rish Gopal has spent eight years in Japan watching brands get culture wrong. He says the problem isn’t data but a lack of patience, and that the long game is the only one that works.
If you want your campaign to go to market quickly, the best thing you can do is slow down
Rushing the brief doesn’t save time; it just moves it to the most expensive part of the process, says Pieter-Paul von Weiler, co-founder of BetterBriefs.
The Publicis-Microsoft partnership and the rise of a closed-loop economy
In a closed-loop economy, the stakes are higher and the margin for error thinner. Microsoft’s choice of Publicis challenges the idea that tech will make agencies obsolete.