TODAY'S EDITION 06/22/2026

Latest

Devika Bulchandani on WPP’s own impatience with its turnaround plan

“The biggest challenge is speed” says the holding company COO.

The sights and sounds in Cannes ahead of the Lions

The half-built, almost quiet moments before the industry arrives.

Creative Minds: From motorbikes to scaling Mount Fuji, Thanva Chonpa lives his without fear

He once dreamed of being an Australian bush firefighter – today, the designer finds other avenues for risk-taking

Promoted content

Beyond traditional messaging: how Macao leverages the creator economy and unmissable experiences to stand out

Ahead of its first visit to Cannes Lions, the vibrant Asian destination discusses how a multi-channel approach, with an emphasis on creative risk-taking, is reaching audiences at scale and bringing in millions of new visitors

Cindy Rose: Our industry skilfully reinvented many times and we must now do it again

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. WPP’s Cindy Rose offers her view as part of the series.

2026 Cannes Contenders: Havas Creative's ECDs share top picks from APAC

Shinsuke Sawasaki and Angie Tijam-Tohid predict the six campaigns they believe are worthy of earning a Lion.

What's the one word missing from Pride marketing today?

As part of Campaign Asia-Pacific's Pride 2026 coverage, we're asking marketers, creatives and communications professionals across APAC to answer a simple question. Share your answer today.

88Percent launches at Cannes to challenge marketing's Western lens

As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard CMO Raja Rajamannar.

Ogilvy APAC co-CEOs part ways as Wertime retires, Reitermann moves to WPP

Wertime calls the 27-year Ogilvy stint “the privilege of a lifetime”. Successors to his global roles have yet to be named.

40 Under 40 2026: The new faces of influence across APAC marketing

Take a look at our annual list of emerging leaders from 14 Asia-Pacific markets who are moving our industry forward.

APAC Power List 2026: The top 50 marketers shaping the region's next chapter

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

Watch


OPINIONS

What marketing to CFOs teaches me as a CMO

The same scepticism CFOs bring to a vendor pitch is what marketers must navigate internally in budget conversations.

Takeshi Sano: Creativity is a multiplier of business value that extends far beyond advertising

Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.

The Information

Has adland’s AI investment paid off?

Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem.

A function that cannot measure 'judgment' cannot defend it

As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.

Business as usual is a dangerous fantasy for advertisers to believe in

One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.

Does brand power come from culture or scale in the AI era? Gita de Beer and Andy Wilson face off

After a tie in the spirited Campaign360 debate, Heineken’s Gita de Beer and Andy Wilson return for a bonus round on brand power in the AI era.

Woolley Marketing: Why your agency’s best work is not for sale

Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.

Open source you (and all your relatives): The future of DNA marketing

Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.


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