With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?
Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.
In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.
Like 'video killed the radio star', is mobile video killing the starring role for music in advertising?
Hollie Jones of Kiosk explains why brands need to craft an aural identity to win in the experience economy.
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