sound
Are chief music officers the next CMOs?
With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?
In a quieter world, brands must think carefully about the noise they make
Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.
A Japanese creative in London's design scene
In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.
Is mobile video killing the importance of sound?
Like 'video killed the radio star', is mobile video killing the starring role for music in advertising?
Sonic identity: Come on feel the noise
Hollie Jones of Kiosk explains why brands need to craft an aural identity to win in the experience economy.
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