CASE STUDY: How Sony Pictures Malaysia and VML let fans create weapons and emoji superpowers during a three-hour 'Blood Wars' experience.
TAIPEI - IPG Mediabrands Taiwan has appointed Samuel Hsu from Yahoo Taiwan as its senior media investment director.
HONG KONG – “Too much work for too little” was the feedback producers gave channel owners at yesterday’s FormatsAsia conference at the Foreign Correspondents Club in Hong Kong.
HONG KONG - At a bus shelter in busy shopping district Causeway Bay, an unusual transparent die-cut acrylic spiderweb and the glowing eyes of a familiar comic-book character catch the attention of passersby in an OOH execution for the upcoming 29 June debut of a new Spider-Man film.
Sony Pictures Home Entertainment (SPHE) in helping consumers get rid of unwanted DVDs with a 'The Great DVD Amnesty’ initiative featuring 80s action star Jean-Claude Van Damme.
KUALA LUMPUR - Digital marketing solutions company Tribal Fusion has joined forces with Sony Pictures Malaysia and Universal Mc Cann to kick start a viral campaign in 3D for its latest sci-fi action flick Resident Evil: Afterlife.
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