sony pictures

Mar 14, 2017

Real-time Facebook game brings fans into 'Underworld'

CASE STUDY: How Sony Pictures Malaysia and VML let fans create weapons and emoji superpowers during a three-hour 'Blood Wars' experience.

Jul 9, 2013

IPG Mediabrands Taiwan hires Samuel Hsu as senior media investment director

TAIPEI - IPG Mediabrands Taiwan has appointed Samuel Hsu from Yahoo Taiwan as its senior media investment director.

Oct 30, 2012

FormatsAsia: Are brands, not channels, driving original local content?

HONG KONG – “Too much work for too little” was the feedback producers gave channel owners at yesterday’s FormatsAsia conference at the Foreign Correspondents Club in Hong Kong.

Jun 19, 2012

Sony Pictures builds eye-catching OOH display for Spider-Man movie launch

HONG KONG - At a bus shelter in busy shopping district Causeway Bay, an unusual transparent die-cut acrylic spiderweb and the glowing eyes of a familiar comic-book character catch the attention of passersby in an OOH execution for the upcoming 29 June debut of a new Spider-Man film.

Nov 5, 2010

Sony Pictures gives away cash for DVD returns in Australia

Sony Pictures Home Entertainment (SPHE) in helping consumers get rid of unwanted DVDs with a 'The Great DVD Amnesty’ initiative featuring 80s action star Jean-Claude Van Damme.

Aug 25, 2010

Tribal Fusion creates 3D viral video for Resident Evil release

KUALA LUMPUR - Digital marketing solutions company Tribal Fusion has joined forces with Sony Pictures Malaysia and Universal Mc Cann to kick start a viral campaign in 3D for its latest sci-fi action flick Resident Evil: Afterlife.