silver economy
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Samsung's new air conditioner campaign is grandma-approved
Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.
Ogilvy Shanghai bridges the digital gap for seniors
Ogilvy teams up with the Shanghai Municipal Government to create 'Morning Shanghai', a new campaign to further modernise eldercare and enrich their social lifestyles by combining digital interaction and real-life experiences.
The rise of ‘granfluencers’: Senior social-media influencers take over the feed
Asia's older influencers are racking up millions of followers, and advertisers are the ones who end up being out of touch if they're not taking note.
Brands see Chinese seniors becoming active digital users
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
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