silver economy
Nov 2, 2023
Ogilvy Shanghai bridges the digital gap for seniors
Ogilvy teams up with the Shanghai Municipal Government to create 'Morning Shanghai', a new campaign to further modernise eldercare and enrich their social lifestyles by combining digital interaction and real-life experiences.
Sep 1, 2022
The rise of ‘granfluencers’: Senior social-media influencers take over the feed
Asia's older influencers are racking up millions of followers, and advertisers are the ones who end up being out of touch if they're not taking note.
Apr 9, 2021
Brands see Chinese seniors becoming active digital users
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
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