Ogilvy teams up with the Shanghai Municipal Government to create 'Morning Shanghai', a new campaign to further modernise eldercare and enrich their social lifestyles by combining digital interaction and real-life experiences.
Asia's older influencers are racking up millions of followers, and advertisers are the ones who end up being out of touch if they're not taking note.
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
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