silver economy

Mar 14, 2024

Samsung's new air conditioner campaign is grandma-approved

Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.

Nov 2, 2023

Ogilvy Shanghai bridges the digital gap for seniors

Ogilvy teams up with the Shanghai Municipal Government to create 'Morning Shanghai', a new campaign to further modernise eldercare and enrich their social lifestyles by combining digital interaction and real-life experiences.

Sep 1, 2022

The rise of ‘granfluencers’: Senior social-media influencers take over the feed

Asia's older influencers are racking up millions of followers, and advertisers are the ones who end up being out of touch if they're not taking note.

Apr 9, 2021

Brands see Chinese seniors becoming active digital users

Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.