Nov 17, 2022
Reels, Shorts and TikTok: How do advertisers divide spend?
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.
Nov 16, 2022
Struggling to monetise on Reels, creators look to Shorts and TikTok
Even creators with the largest following on Reels are finding it difficult to make a living, making TikTok and YouTube Shorts appealing alternatives.
Sep 21, 2022
YouTube doubles down on Shorts with new monetisation program
Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok.
Aug 11, 2021
YouTube launches ‘Shorts’ campaign to compete with TikTok
The campaign targets Gen Z and creators to embrace “the shorter side of YouTube.”
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