shoppertainment
Apr 18, 2023
Beyond the metaverse and AI, making measurable differences to brand-building
'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.
PROMOTED
Jun 7, 2022
The future of entertainment: Shopping, seamlessness, and content that traverses geography and languages
Thanks to increased accessibility, fast-developing technology, and a vibrant creator economy, entertainment as we know it is changing rapidly.
PROMOTED
Aug 31, 2021
Meeting consumers’ need for joy with Shoppertainment
What is Shoppertainment and what does it mean for APAC marketers? Why can Shoppertainment accelerate shopping discovery during Mega Sales? How has Shoppertainment taken flight? Experts from P&G, Shiseido and Shopee share their insights.
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