Brands must move beyond superficial metrics to focus on the quality, not quantity, of interactions.
The company showcased a VR-based tool for evaluating point-of-sale effectiveness yesterday in Singapore.
A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.
SINGAPORE - For TracyLocke’s global CEO Hugh Boyle, support and recognition of the power of shopper marketing has been a long time coming.
CHINA - Singapore-based Ksubaka has formed a joint-venture partnership with Fullshare Holdings Ltd to accelerate its expansion in the country.
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