shopper marketing

Oct 31, 2022

Why retail media networks have become the primary focus for brands in APAC

No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.

May 29, 2019

Cost per head is dead: Better ways to judge experiential

Brands must move beyond superficial metrics to focus on the quality, not quantity, of interactions.

Mar 16, 2018

Nielsen makes retail push with VR store simulation

The company showcased a VR-based tool for evaluating point-of-sale effectiveness yesterday in Singapore.

Dec 12, 2017

How RFID can save Japan from its '2018 issue'

A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.

Mar 7, 2016

Shopper marketing finally getting its due: TracyLocke

SINGAPORE - For TracyLocke’s global CEO Hugh Boyle, support and recognition of the power of shopper marketing has been a long time coming.