shopper marketing

May 29, 2019

Cost per head is dead: Better ways to judge experiential

Brands must move beyond superficial metrics to focus on the quality, not quantity, of interactions.

Mar 16, 2018

Nielsen makes retail push with VR store simulation

The company showcased a VR-based tool for evaluating point-of-sale effectiveness yesterday in Singapore.

Dec 12, 2017

How RFID can save Japan from its '2018 issue'

A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.

Mar 7, 2016

Shopper marketing finally getting its due: TracyLocke

SINGAPORE - For TracyLocke’s global CEO Hugh Boyle, support and recognition of the power of shopper marketing has been a long time coming.

Feb 18, 2016

Ksubaka partners with Fullshare Holdings to spread MoJos across China

CHINA - Singapore-based Ksubaka has formed a joint-venture partnership with Fullshare Holdings Ltd to accelerate its expansion in the country.