shein

Nov 25, 2024

How marketing helped Chinese apps and games to expand overseas

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

Nov 20, 2024

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

Aug 23, 2024

Tech On Me: Who benefits from the legal war between Shein and Temu?

This week, we look at the escalating legal war between Shein and Temu, Chinese tech giants scrambling to find AI startups, and Klook's new partnership with TikTok, among other tech headlines in the region.

Jan 29, 2024

Will 2024 in China be much the same as 2023?

Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.

Jul 27, 2023

H&M files lawsuit against Shein in Hong Kong for copyright infringement

The Swedish fast-fashion giant is suing its rapidly-growing Chinese rival Shein in Hong Kong, for what it claims is "a substantial reproduction of copyrighted works."

Jul 6, 2023

What can luxury learn from the Shein PR debacle?

Influencer Dani Carbonari is one of the talents who attended the Shein brand trip which has gone viral.