SHANGHAI ZHAN PODCAST: Chinese brands expanding abroad need to adapt to local cultural nuances like successful global brands do in China, says former Ogilvy PR APAC CEO Scott Kronick.
SHANGHAI ZHAN PODCAST: Movie theatres in China would never show documentary films a decade ago, but that is changing. The genre is finding young audiences, especially on social media, say China-based documentary filmmakers, Malcolm Clarke and Han Yi.
SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.
SHANGHAI ZHAN PODCAST: Former OMG Greater China Group CEO Doug Pearce, and the founder of cross-border agency SparkX, Jun Yuan, expect the China media market to morph into an integrated multi-services model that will eventually decouple media buying from the core offering.
SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.
SHANGHAI ZHAN PODCAST: Chinese agency strategy experts from McCann Health and Ogilvy predict the whole China market will be impacted by the recent Shanghai lockdown, creating both challenges and opportunities for brands.
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