shanghai zhan
For Chinese brands going abroad, 'my way or the highway' isn’t effective
SHANGHAI ZHAN PODCAST: Chinese brands expanding abroad need to adapt to local cultural nuances like successful global brands do in China, says former Ogilvy PR APAC CEO Scott Kronick.
Documentary-style storytelling is hitting its stride in China
SHANGHAI ZHAN PODCAST: Movie theatres in China would never show documentary films a decade ago, but that is changing. The genre is finding young audiences, especially on social media, say China-based documentary filmmakers, Malcolm Clarke and Han Yi.
One size does not fit all when selecting China influencers
SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.
China's media business future involves more fragmentation, specialisation
SHANGHAI ZHAN PODCAST: Former OMG Greater China Group CEO Doug Pearce, and the founder of cross-border agency SparkX, Jun Yuan, expect the China media market to morph into an integrated multi-services model that will eventually decouple media buying from the core offering.
Why China still lags on marketing SaaS spending
SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.
How wider consumer trends are emerging from Shanghai's lockdown
SHANGHAI ZHAN PODCAST: Chinese agency strategy experts from McCann Health and Ogilvy predict the whole China market will be impacted by the recent Shanghai lockdown, creating both challenges and opportunities for brands.
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