shanghai zhan
From China to the world: C-beauty eyes global expansion
SHANGHAI ZHAN PODCAST: Riding a hype wave and a reputational shift, Chinese beauty is at the cusp of becoming the next big industry trendsetter. Can it surpass the challenges to exert the cultural influence of K- or J-beauty?
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Creative alchemy: Ogilvy's Chris Reitermann dives into AI's advertising abyss
SHANGHAI ZHAN PODCAST: AI promises to usher a transformative change across industries. Chris Reitermann, co-CEO, Ogilvy Asia and CEO of Ogilvy, Greater China, discusses its magical potential for advertising and its harmonious symphony with human creativity.
China’s outdoor market set to keep growth in post-zero Covid era
SHANGHAI ZHAN PODCAST: Camping, hiking and other domestic travel activities accelerated during the last three years. Mathew Jung, Greater China GM for German outdoor brand, Jack Wolfskin, is confident this growth will continue.
More tangible brand connections are needed in post-zero-Covid China
SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.
Expect traditional Chinese retail to bounce back in 2023
SHANGHAI ZHAN PODCAST: Kantar Worldpanel Greater China managing director Jason Yu says traditional retailers are beginning to catch up to online with the advantage of a full immersive shopping experience.
Authenticity reigns supreme for Chinese brands engaging influencers abroad
SHANGHAI ZHAN PODCAST: The CEO of relay.club, which helps Chinese brands manage influencers abroad, says social media users are hyper-aware of those espousing messages they don’t believe in.
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