shanghai zhan
More tangible brand connections are needed in post-zero-Covid China
SHANGHAI ZHAN PODCAST: With the end of zero-Covid policies in China, brands should look for more meaningful consumer connections that help to resolve potential anxieties, says China insights expert, Julien Lapka, Founder of Inner Chapter.
Expect traditional Chinese retail to bounce back in 2023
SHANGHAI ZHAN PODCAST: Kantar Worldpanel Greater China managing director Jason Yu says traditional retailers are beginning to catch up to online with the advantage of a full immersive shopping experience.
Authenticity reigns supreme for Chinese brands engaging influencers abroad
SHANGHAI ZHAN PODCAST: The CEO of relay.club, which helps Chinese brands manage influencers abroad, says social media users are hyper-aware of those espousing messages they don’t believe in.
Despite lockdowns, the China sports-fashion industry continues to diversify
SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.
Mobility innovation in China will challenge traditional auto brands
SHANGHAI ZHAN PODCAST: China auto industry expert, Bill Russo says the new digital mobility economy in China will be led predominately by local Chinese brands.
Reimagining the Chinese workspace under the 'new normal'
SHANGHAI ZHAN PODCAST: Despite the recent lockdowns, Shanghai companies are still slow to adopt hybrid work environments despite the clear benefits, says workspace consultant and former WeWork China head of technology, Dominic Penaloza.
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