A series of fun China spots for Aussie haircare products, by P&G's in-house team and Sweetshop, hints at a brighter future timeline.
Why the venerable brand is going through a reinvention of everything from its products to its mode of communication with consumers.
Wieden+Kennedy's first campaign for the brand treads a different path from typical shampoo advertising.
A short clip, taken out of context from a humorous hijab ad, causes a minor uproar.
HONG KONG - Maybe the course of true love never did run smooth, but Rejoice is inspiring lovers to keep their relationships going smoothly with a provocative online film about divorce.
SHANGHAI - Bawang Group, one of China’s largest FMCG companies, has appointed TBWA to work on its Royal Wind (Zhuifeng) shampoo brand, as well as a Chinese herbal tea drink still under development.
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