Apr 27, 2020

Let these haircare ads soothe your COVID-ravaged soul

A series of fun China spots for Aussie haircare products, by P&G's in-house team and Sweetshop, hints at a brighter future timeline.

Jun 20, 2018

'Fans helped us find our purpose': How J&J is re-staging its baby business

Why the venerable brand is going through a reinvention of everything from its products to its mode of communication with consumers.

Mar 16, 2018

Shiseido presents a simple vision with new Tsubaki work

Wieden+Kennedy's first campaign for the brand treads a different path from typical shampoo advertising.

May 5, 2017

Parody of old Sunsilk ad stirs mini Islamophobia storm

A short clip, taken out of context from a humorous hijab ad, causes a minor uproar.

Oct 9, 2014

Rejoice smooths the kinks in your hair...and your marriage?

HONG KONG - Maybe the course of true love never did run smooth, but Rejoice is inspiring lovers to keep their relationships going smoothly with a provocative online film about divorce.

Nov 7, 2011

TBWA Shanghai wins shampoo, herbal tea businesses from China’s Bawang Group

SHANGHAI - Bawang Group, one of China’s largest FMCG companies, has appointed TBWA to work on its Royal Wind (Zhuifeng) shampoo brand, as well as a Chinese herbal tea drink still under development.