Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.
Tumbling down snow and grass-covered hills, new Aussie Schweppes' campaign extends classic 'Schweppervescene' positioning
With actors tumbling down snow- and grass-covered hills and plunging into a crystal-clear lake, GPY&R Melbourne has created a new brand campaign for Schweppes Australia, which further explores their longstanding positioning of 'Schweppervescence'.
MELBOURNE - Schweppes Australia, together with GPY&R Melbourne and Vice Media, has launched the third episode of 'Knapsack bartender', a part of its larger brand campaign, 'The cocktail revolution'.
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