Dec 20, 2023

Schweppes pops open new branding in Australia

REBRANDING EXERCISES: The new brand identity from Bulletproof Sydney adds bubbles and a simplified version of the soda maker's iconic fountain of 'Schweppervesence'.

Oct 7, 2013

Cultural blunders: Brands gone wrong

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.

Feb 15, 2013

Tumbling down snow and grass-covered hills, new Aussie Schweppes' campaign extends classic 'Schweppervescene' positioning

With actors tumbling down snow- and grass-covered hills and plunging into a crystal-clear lake, GPY&R Melbourne has created a new brand campaign for Schweppes Australia, which further explores their longstanding positioning of 'Schweppervescence'.

Dec 21, 2012

Schweppes serves up 'Knapsack bartender' campaign, encouraging fearless cocktail mixing

MELBOURNE - Schweppes Australia, together with GPY&R Melbourne and Vice Media, has launched the third episode of 'Knapsack bartender', a part of its larger brand campaign, 'The cocktail revolution'.