REBRANDING EXERCISES: The new brand identity from Bulletproof Sydney adds bubbles and a simplified version of the soda maker's iconic fountain of 'Schweppervesence'.
Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.
Tumbling down snow and grass-covered hills, new Aussie Schweppes' campaign extends classic 'Schweppervescene' positioning
With actors tumbling down snow- and grass-covered hills and plunging into a crystal-clear lake, GPY&R Melbourne has created a new brand campaign for Schweppes Australia, which further explores their longstanding positioning of 'Schweppervescence'.
MELBOURNE - Schweppes Australia, together with GPY&R Melbourne and Vice Media, has launched the third episode of 'Knapsack bartender', a part of its larger brand campaign, 'The cocktail revolution'.
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