Staff Reporters
Feb 15, 2013

Tumbling down snow and grass-covered hills, new Aussie Schweppes' campaign extends classic 'Schweppervescene' positioning

With actors tumbling down snow- and grass-covered hills and plunging into a crystal-clear lake, GPY&R Melbourne has created a new brand campaign for Schweppes Australia, which further explores their longstanding positioning of 'Schweppervescence'.

The 60-second TVC titled 'Tumble', will air nationally from Sunday night (17 February) across all commercial TV networks in a media buy by media agency Carat.

The TVC, shot in the style of an epic nature film, shows a man in a suit on top of a stunning snow-covered mountain. He tumbles down through the snow to grass-covered hills, with others joining in en-route. The spot ends when they plunge into a crystal clear lake.

The campaign focuses on the energetic, invigorating and sensorial nature of Schweppes, said Ben Goss, senior brand manager of Schweppes. "Schweppervescence has always been about the sensory experience—the whoosh of gas as the bottle is opened, the dance of the bubbles as it's poured, the tingle on the tongue—and this new campaign is designed to capture and convey the feeling of this experience."

Agency: GPY&R Melbourne
ECD: Ben Coulson
Director: Steve Rogers
Senior writer: Evan Roberts
Senior art director: Chris Northam
Agency executive producer: Romanca Jasinski
Group account director: Mat Cummings
Senior account director: Matilda Hobba
Strategy:  Tom Ward & Tom Ding
Production company: Revolver Film
Executive producer: Michael Ritchie & Pip Smart
Producer: Pip Smart
Cinematographer: Adam Arkapaw
Editing: Jack Hutchings, The Butchery
Music: D’Oyley Carte Opera Company – HMS Pinafore 
Music supervision: Karl Richter, Level Two Music
Sound Studio: Mark Mitchell, Electric Dreams
Sound Design: Paul Le Couteur, Flagstaff Studios
Grade: Ben Eagleton, Fuel
VFX: Fin Design + Effects
Senior flame artist: Justin Bromley
Flame artist: Julian Ford
Schweppes strategy director: Darryn Wallace
Group marketing manager, Carbonated Soft Drinks: Ellie Vince
Senior brand manager: Ben Goss
Assistant brand manager: Emma Brown 


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