sarah reiter

Sep 24, 2013

FutureBrand names Sarah Reiter as regional president, to join global board

SINGAPORE - FutureBrand has promoted regional CEO Sarah Reiter to the position of president, Asia Pacific, and to a position on the company's global board.

Aug 27, 2013

Child-free zones on airline flights require careful marketing

SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.

Jun 19, 2013

Coke goes back to basics in Myanmar

MYANMAR - Coca-Cola may have more than 120 years of selling experience, but in Myanmar, the world’s largest beverage company is starting from scratch.

Jun 5, 2013

Companies should use employee insights and ideas to build brands: FutureBrand

SINGAPORE - Employees are a rich source of insights and ideas that can be used to create brands, according to Sarah Reiter, FutureBrand’s chief operating officer for Asia Pacific.

Mar 7, 2013

Zayn Khan leaves FutureBrand, Reiter steps up as COO

SHANGHAI - Zayn Khan has resigned from his post as CEO, Asia-Pacific with FutureBrand after less than a year.

Nov 21, 2012

FutureBrand Singapore names general manager

SINGAPORE - Brand consultancy FutureBrand has appointed Ebrahim Kazi (pictured) as general manager for its Singapore operation.