Jul 1, 2024

Inside Reddit's strategy to court advertisers in Asia Pacific

Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.

May 21, 2024

OpenAI strikes deal with Reddit to scrub content for ChatGPT

The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.

Mar 27, 2024

Reddit’s first day of IPO ends on a high, but will better monetisation equal tougher moderation?

The ‘Front Page of the Internet’ successfully goes public - but can it keep its communities engaged with a greater obligation to ensure brand safety?

Jan 30, 2024

Reddit eyes IPO, boosts ad business in Asia-Pacific

With less-than-anticipated ad revenues in 2023, the popular online platform is gearing up for a projected $5 billion IPO this quarter, whilst expanding its advertising footprint into Asia.

Sep 29, 2023

Reddit will no longer allow users to opt-out of ad personalisation

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

Jun 28, 2023

Prolonged protests put Reddit at crossroads with ad revenue

After two weeks of demonstrations, some media buyers anticipate Reddit turning to alternative revenue streams.