With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.
CASE STUDY: Eschewing traditional media, the company worked with RadiumOne to target likely subscribers.
SINGAPORE - Marketers should not neglect the power of 'dark social' channels, which account for far more content sharing than public social-networking platforms, according to a report from RadiumOne.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins