CASE STUDY: How VivoCity brought QR codes to life
VivoCity, Singapore’s largest retail and lifestyle destination, used QR codes in a fun way to engage shoppers and increase sales during the 20th annual Great Singapore Sale (GSS).
Advertisers leverage NFC technology to launch e-game campaigns in Hong Kong
HONG KONG – Sony and Nicotinell both have launched new e-game campaigns via JCDecaux Transport’s MTR advertising InterActiveAds network package on the railway system.
CASE STUDY: Harry’s Bar goes social with ‘Bottle Message’ via QR code app
In partnership with Cheil Singapore, Harry's Bar has launched the campaign ‘Bottle message’ to encourage simple conversations via a unique QR code app.
CASE STUDY: Emart boosts lunchtime sales with sun activated QR code
Cheil Worldwide set out to increase lunchtime sales for retailer Emart with the use of an outdoor QR Code installation activated by the sun between noon and 1pm.
Japan Dairy Council launches website to drive sales
The Japan Dairy Council has launched a new website to promote its dairy products.
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