Staff Reporters
Mar 26, 2013

Advertisers leverage NFC technology to launch e-game campaigns in Hong Kong

HONG KONG – Sony and Nicotinell both have launched new e-game campaigns via JCDecaux Transport’s MTR advertising InterActiveAds network package on the railway system.

Advertisers engage consumers through NFC technology
Advertisers engage consumers through NFC technology

Sony's 'Snap more, get more fun' e-game is enabled by the NFC and QR code installed on the e 4-sheet and e 12-sheet lightbox panels with 'InterActiveAds' tags at MTR station concourses throughout the MTR network.

Due to the increasing smartphone penetration and popularity of smartphones, using the NFC and QR code to engage with consumers is becoming a trend in Hong Kong, according to JCDecaux.

The SONY Xperia Z campaign will run until 12 April. Passengers stand a chance to win a Xperia Z smartphone by collecting e-coins with their phones via a NFC or QR code.

The Nicotinell campaign will run until 5 April. By connecting to the 'LIKE to get shopping coupon' mobile page via the NFC or QR Code, passengers can pick the most 'liked' smoking cessation product and write reasons for their choice on the webpage to win shopping coupons.

The outdoor advertising company also launched e-game campaigns for OSIM and SK-II through its MTR advertising InterActiveAds network package earlier this month.

Campaign China

Related Articles

Just Published

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

2 days ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

2 days ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.