Sony's 'Snap more, get more fun' e-game is enabled by the NFC and QR code installed on the e 4-sheet and e 12-sheet lightbox panels with 'InterActiveAds' tags at MTR station concourses throughout the MTR network.
Due to the increasing smartphone penetration and popularity of smartphones, using the NFC and QR code to engage with consumers is becoming a trend in Hong Kong, according to JCDecaux.
The SONY Xperia Z campaign will run until 12 April. Passengers stand a chance to win a Xperia Z smartphone by collecting e-coins with their phones via a NFC or QR code.
The Nicotinell campaign will run until 5 April. By connecting to the 'LIKE to get shopping coupon' mobile page via the NFC or QR Code, passengers can pick the most 'liked' smoking cessation product and write reasons for their choice on the webpage to win shopping coupons.
The outdoor advertising company also launched e-game campaigns for OSIM and SK-II through its MTR advertising InterActiveAds network package earlier this month.