In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.
From 20,000-kilometer road trips in China to writing a book to winning numerous awards, Heidi Zhang has demonstrated that great work starts with empathetic understanding.
The Groupe also announced changes impacting Publicis Health, Publicis Communications North America and Leo Burnett.
Agency hopes to move client conversations upstream through technology 'hub' effort centred in Nurun.
Michael Lee and David Gompel get larger roles.
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