product placement

Oct 25, 2016

Hong Kong mulls new direction on TV product placement

Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.

Jun 18, 2014

Partners bring dynamically generated in-game ads to APAC

ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.

Jan 4, 2011

Mercedes-Benz debuts new cars in happy-new-year movie

Mercedes-Benz has launched its GLK-class, smart and SLK models in conjunction with the release of a blockbuster movie, 'If you are the one II', which premiered to much fanfare during the Christmas period across China.

Sep 6, 2010

Made-in-China products look to play placement game with Hollywood flicks

BEIJING – Chinese movies have been flooded with product placement for a couple years, but now Chinese firms are seeking to play the game with Hollywood, according to Washington Post.