Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.
ASIA-PACIFIC - RapidFire partners with online-gaming website Miniclip to become the publisher's first in-game advertising provider. RapidFire’s technology allows media buyers to place ads inside video games and turns ambient surfaces into monetizable ad space.
Mercedes-Benz has launched its GLK-class, smart and SLK models in conjunction with the release of a blockbuster movie, 'If you are the one II', which premiered to much fanfare during the Christmas period across China.
BEIJING – Chinese movies have been flooded with product placement for a couple years, but now Chinese firms are seeking to play the game with Hollywood, according to Washington Post.
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