The Seoul-based private equity firm continues to build its marcomms portfolio as part of a broader expansion plan.
WPP’s former Korean chief teams up with ex-Goldman Sachs leader as Midas Private Equity acquires leading independent Mirae I&C, with ambitious plans to expand in Asia.
The embattled measurement company rejected a previous takeover offer.
The PR agency has announced plans to de-list from the stock market and form a new company backed by private equity investment.
Unlike 20 years ago, private equity firms recognise that the role of marcomms has evolved significantly and is now a critical element of the boardroom discussion.
There were 369 marketing deals in first half of 2021.
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