pricing

Jun 8, 2021

When killing your top product is a smart move

It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that with its Nautilus 5711 – and it was a smart move.

Oct 7, 2020

APAC media prices demonstrate highest inflation rates globally

TOP OF THE CHARTS: Despite the pandemic, media prices in the region demonstrate buoyancy particularly in digital display and video.

May 11, 2020

Why discounts are a dangerous overreaction to a crisis

If a consumer bought a luxury handbag for $5,000 before the crisis, but it’s now available for 25% less, brand damage will be significant. Brands risk alienating their most loyal consumers in the hopes of attracting ad-hoc, one-time customers.

Mar 11, 2020

Why it’s a mistake to define luxury by price

Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands. Only extreme value can do that.

Nov 22, 2019

Influencers testing surge prices for holidays, special events

Ride share services aren't the only ones exploiting this model.