pr campaigns

Singaporean brand releases offensive ad, berates users for complaining
Feb 25, 2020
Surekha Ragavan

Singaporean brand releases offensive ad, berates users for complaining

A classic lesson in how not to manage a crisis.

This Singapore Police Force campaign shows why language matters
Nov 20, 2019
Surekha Ragavan

This Singapore Police Force campaign shows why language matters

Is language in campaigns more loaded than we think—or is it just a matter of differing styles?

Singapore fertility campaign gives birth to criticism and mockery
Jul 18, 2019
Ad Nut

Singapore fertility campaign gives birth to criticism and mockery

‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.

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