pr campaigns

Feb 25, 2020

Singaporean brand releases offensive ad, berates users for complaining

A classic lesson in how not to manage a crisis.

Nov 20, 2019

This Singapore Police Force campaign shows why language matters

Is language in campaigns more loaded than we think—or is it just a matter of differing styles?

Jul 18, 2019

Singapore fertility campaign gives birth to criticism and mockery

‘Stop treating us like a bunch of kids’, one PR practitioner said of the campaign.