platforms

Nov 4, 2020

GroupM creates two global platform-oversight roles

The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.

Sep 29, 2020

MDC Partners is latest holding company to centralise tech strategy

The network is launching a global technology group to support its agencies and enable more collaboration.

Sep 12, 2019

Platforms warn Australia about 'unintended consequences' of reform

An industry entity representing Google, Facebook, Twitter and other platforms unsurprisingly argues that Australia should slow its roll when it comes to digital-media regulation.

Jun 19, 2018

75% of execs see ads appearing beside undesirable content

Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.

Apr 17, 2018

Sorrell: Creating change is easier in hard times

Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.

Nov 15, 2016

Opportunity knocks in SEA music streaming: McKinsey

Local services shine in a booming market, but advertisers must innovate to seize the streaming opportunity.