Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.
Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.
CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.
The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.
The network is launching a global technology group to support its agencies and enable more collaboration.
An industry entity representing Google, Facebook, Twitter and other platforms unsurprisingly argues that Australia should slow its roll when it comes to digital-media regulation.
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