platforms
The metaverse will be built on creative meritocracy, not deep pockets
Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.
What the results from the online companies tell us about the future direction of online advertising
Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.
Douyin: More than the Chinese version of TikTok
CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.
GroupM creates two global platform-oversight roles
The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.
MDC Partners is latest holding company to centralise tech strategy
The network is launching a global technology group to support its agencies and enable more collaboration.
Platforms warn Australia about 'unintended consequences' of reform
An industry entity representing Google, Facebook, Twitter and other platforms unsurprisingly argues that Australia should slow its roll when it comes to digital-media regulation.
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