platforms

Dec 19, 2021

The metaverse will be built on creative meritocracy, not deep pockets

Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.

Nov 10, 2021

What the results from the online companies tell us about the future direction of online advertising

Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.

Oct 25, 2021

Douyin: More than the Chinese version of TikTok

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

Nov 4, 2020

GroupM creates two global platform-oversight roles

The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.

Sep 29, 2020

MDC Partners is latest holding company to centralise tech strategy

The network is launching a global technology group to support its agencies and enable more collaboration.

Sep 12, 2019

Platforms warn Australia about 'unintended consequences' of reform

An industry entity representing Google, Facebook, Twitter and other platforms unsurprisingly argues that Australia should slow its roll when it comes to digital-media regulation.