YouTube’s VP of advertising on Shorts, brand safety, CTV, and more
Debbie Weinstein speaks exclusively to Campaign Asia-Pacific on why APAC is particularly important to YouTube, trends in CTV, Shorts advertising, shopping, and delivering the best ROI for advertisers.
Are the glory days over for the platforms?
After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.
The metaverse will be built on creative meritocracy, not deep pockets
Platforms have traditionally been created and controlled by tech giants, but new-gen creatives are building these platforms themselves.
What the results from the online companies tell us about the future direction of online advertising
Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.
Douyin: More than the Chinese version of TikTok
CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.
GroupM creates two global platform-oversight roles
The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.
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