May 29, 2023
PepsiCo elevates Tarun Bhagat as CMO
He had been PepsiCo's senior director of marketing for international beverages.
May 16, 2023
Asia-Pacific Power List 2023: Lilly Yip, PepsiCo
Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.
Apr 11, 2023
Unilever, Heineken and PepsiCo join ITV’s retail media trial
More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.
Apr 6, 2023
PepsiCo sponsors first-ever Women’s Finalissima match between England and Brazil
The match will take place on 6 April at Wembley Stadium.
Feb 17, 2023
Lifewtr goes behind-the-scenes with LeBron James
The campaign from the PepsiCo-owned brand encourages people to do more of what fulfills them.
Jan 20, 2023
How will consumers choose brands this year?
PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins