Aug 23, 2022

Why PepsiCo India ditched celebrities for Lay's Gourmet campaign debut

The director for potato chips marketing says Lay's wants the product to be the star

Aug 8, 2022

Why Pepsi is focusing on food in its largest Asia-wide campaign this year

The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.

Aug 4, 2022

Asia-Pacific Power List 2022: Lilly Yip, PepsiCo

Spearheading a data-led marketing function, Yip balances experimentation with innovation to keep the brand fizzing in the region.

Aug 3, 2022

PepsiCo awards Southeast Asia media mandate to Publicis

The F&B giant has now largely completed an historic media agency transition across Asia, parting ways with decades-old WPP partnerships.