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'Connecting all the dots': The rise of corporate affairs in-house and at agencies
It’s an oversimplification to say corporate affairs has absorbed communications. But its rise has benefitted business at large—and agencies in the firm of higher billings.
Inside the risky, expensive and slow process of shepherding brands through change
From CPG to tech companies, change is inevitable—but delicate.
PepsiCo and EA Sports launch football gaming platform
Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.
Asia-Pacific Power List 2023: Lilly Yip, PepsiCo
Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.
PepsiCo elevates Tarun Bhagat as CMO
He had been PepsiCo's senior director of marketing for international beverages.
Unilever, Heineken and PepsiCo join ITV’s retail media trial
More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.
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