From CPG to tech companies, change is inevitable—but delicate.
Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.
Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.
He had been PepsiCo's senior director of marketing for international beverages.
More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.
The match will take place on 6 April at Wembley Stadium.
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