May 16, 2024

Asia-Pacific Power List 2024: Lilly Yip, PepsiCo

Yip’s ‘thirst for more’ has propelled PepsiCo APAC into a growth engine, led by investments in digital transformation and brand building.

Apr 1, 2024

'Connecting all the dots': The rise of corporate affairs in-house and at agencies

It’s an oversimplification to say corporate affairs has absorbed communications. But its rise has benefitted business at large—and agencies in the firm of higher billings.

Aug 15, 2023

Inside the risky, expensive and slow process of shepherding brands through change

From CPG to tech companies, change is inevitable—but delicate.

Jul 11, 2023

PepsiCo and EA Sports launch football gaming platform

Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.

Jul 3, 2023

Asia-Pacific Power List 2023: Lilly Yip, PepsiCo

Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.

May 29, 2023

PepsiCo elevates Tarun Bhagat as CMO

He had been PepsiCo's senior director of marketing for international beverages.