Soft-drinks giant has been 'a bit more selective' about adspend.
Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.
With the aim of injecting youth and vitality to a century-old brand, Yip keeps a close eye on Gen-Z tastes while still supporting traditional Chinese culture and social initiatives.
The company has more brands than ever being featured in Sunday's big game.
Marketers of sugary drinks and sodium-laden snacks will need to embrace healthier trends and watch their messaging to win over regulators and consumers alike.
Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.
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