pepsico

Jun 29, 2020

Asia-Pacific Power List 2020: Lilly Yip, PepsiCo

With the aim of injecting youth and vitality to a century-old brand, Yip keeps a close eye on Gen-Z tastes while still supporting traditional Chinese culture and social initiatives.

Feb 3, 2020

PepsiCo marketing leaders on why Super Bowl is 'a great return for us'

The company has more brands than ever being featured in Sunday's big game.

Jan 10, 2020

The waning appetite for marketing junk food in Asia

Marketers of sugary drinks and sodium-laden snacks will need to embrace healthier trends and watch their messaging to win over regulators and consumers alike.

May 16, 2019

How blockchain is helping Asian advertisers (or not)

Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.

May 6, 2019

Mindshare claims 28% efficiency gain in blockchain pilot

The media agency claims Project Proton, its test with Zilliqa, MediaMath, Integral Ad Science and Rubicon Project, has reduced cost per viewable impression for PepsiCo by 28%.

Jan 29, 2019

Want a little Pepsi in your CNY space epic? Neither does Ad Nut

Cinematic extravaganza jarringly brought back to Earth by beverage intervention.