PepsiCo acquired the brand last March.
Who said advertising can't solve the world's big problems?
Soft-drinks giant has been 'a bit more selective' about adspend.
Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.
With the aim of injecting youth and vitality to a century-old brand, Yip keeps a close eye on Gen-Z tastes while still supporting traditional Chinese culture and social initiatives.
The company has more brands than ever being featured in Sunday's big game.
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