With the aim of injecting youth and vitality to a century-old brand, Yip keeps a close eye on Gen-Z tastes while still supporting traditional Chinese culture and social initiatives.
The company has more brands than ever being featured in Sunday's big game.
Marketers of sugary drinks and sodium-laden snacks will need to embrace healthier trends and watch their messaging to win over regulators and consumers alike.
Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.
The media agency claims Project Proton, its test with Zilliqa, MediaMath, Integral Ad Science and Rubicon Project, has reduced cost per viewable impression for PepsiCo by 28%.
Cinematic extravaganza jarringly brought back to Earth by beverage intervention.
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