pepsico
PepsiCo's $200 million investment brings Cheetos back to Indonesia
PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.
Lipton Ice Tea launches 1990s-inspired fashion collection
The Uniliver/Pepsi-owned brand has teamed up with streetwear brand Cruel Pancake.
Asia-Pacific Power List 2024: Lilly Yip, PepsiCo
Yip’s ‘thirst for more’ has propelled PepsiCo APAC into a growth engine, led by investments in digital transformation and brand building.
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'Connecting all the dots': The rise of corporate affairs in-house and at agencies
It’s an oversimplification to say corporate affairs has absorbed communications. But its rise has benefitted business at large—and agencies in the firm of higher billings.
Inside the risky, expensive and slow process of shepherding brands through change
From CPG to tech companies, change is inevitable—but delicate.
PepsiCo and EA Sports launch football gaming platform
Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.
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