May 29, 2023

PepsiCo elevates Tarun Bhagat as CMO

He had been PepsiCo's senior director of marketing for international beverages.

May 16, 2023

Asia-Pacific Power List 2023: Lilly Yip, PepsiCo

Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.

Apr 11, 2023

Unilever, Heineken and PepsiCo join ITV’s retail media trial

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.

Apr 6, 2023

PepsiCo sponsors first-ever Women’s Finalissima match between England and Brazil

The match will take place on 6 April at Wembley Stadium.

Feb 17, 2023

Lifewtr goes behind-the-scenes with LeBron James

The campaign from the PepsiCo-owned brand encourages people to do more of what fulfills them.

Jan 20, 2023

How will consumers choose brands this year?

PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.