Aug 15, 2023

Inside the risky, expensive and slow process of shepherding brands through change

From CPG to tech companies, change is inevitable—but delicate.

Jul 11, 2023

PepsiCo and EA Sports launch football gaming platform

Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.

Jul 3, 2023

Asia-Pacific Power List 2023: Lilly Yip, PepsiCo

Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.

May 29, 2023

PepsiCo elevates Tarun Bhagat as CMO

He had been PepsiCo's senior director of marketing for international beverages.

Apr 11, 2023

Unilever, Heineken and PepsiCo join ITV’s retail media trial

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.

Apr 6, 2023

PepsiCo sponsors first-ever Women’s Finalissima match between England and Brazil

The match will take place on 6 April at Wembley Stadium.