Virtual workouts can’t replace the energy of live ones, according to SoulCycle CEO Evelyn Webster.
The ad was applauded by PR and marketing pros this week for its quick response to Noth’s character dying of cardiac arrest in And Just Like That.
'A masterclass in reactive marketing': Industry pros applaud Peloton's response to Sex and the City reboot death
The fitness company had some help from Ryan Reynolds and his marketing firm Maximum Effort.
After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made it clear its bikes are safe to use, with a humorous reactive ad starring the same actor.
The premiere episode of the reboot of the HBO show in the US sent the fitness brand trending—and its communications team into action.
The brand worked with Adam&EveDDB NY to celebrate the Peloton community.
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