peloton
Peloton halts promotion of Chris Noth ad after sexual assault allegations against actor
The ad was applauded by PR and marketing pros this week for its quick response to Noth’s character dying of cardiac arrest in And Just Like That.
'A masterclass in reactive marketing': Industry pros applaud Peloton's response to Sex and the City reboot death
The fitness company had some help from Ryan Reynolds and his marketing firm Maximum Effort.
Peloton capitalises on shock death in TV reboot
After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made it clear its bikes are safe to use, with a humorous reactive ad starring the same actor.
Peloton ride on 'Sex & The City' steers brand into damage-control mode
The premiere episode of the reboot of the HBO show in the US sent the fitness brand trending—and its communications team into action.
Why Peloton went all-in on its community for the Olympics
The brand worked with Adam&EveDDB NY to celebrate the Peloton community.
Four agencies race for Zwift's global media
As in-home fitness market heats up, the Peloton competitor looks to appoint global agency network as it focuses on brand-building.
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