Jul 29, 2022

SoulCycle wants Peloton customers to trade in their bikes for 47 in-person classes

Virtual workouts can’t replace the energy of live ones, according to SoulCycle CEO Evelyn Webster.

Dec 19, 2021

Peloton halts promotion of Chris Noth ad after sexual assault allegations against actor

The ad was applauded by PR and marketing pros this week for its quick response to Noth’s character dying of cardiac arrest in And Just Like That.

Dec 15, 2021

'A masterclass in reactive marketing': Industry pros applaud Peloton's response to Sex and the City reboot death

The fitness company had some help from Ryan Reynolds and his marketing firm Maximum Effort.

Dec 14, 2021

Peloton capitalises on shock death in TV reboot

After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made it clear its bikes are safe to use, with a humorous reactive ad starring the same actor.

Dec 12, 2021

Peloton ride on 'Sex & The City' steers brand into damage-control mode

The premiere episode of the reboot of the HBO show in the US sent the fitness brand trending—and its communications team into action.

Aug 26, 2021

Why Peloton went all-in on its community for the Olympics

The brand worked with Adam&EveDDB NY to celebrate the Peloton community.