Nov 30, 2022
How dating apps master the art of marketing matchmaking
We explore how dating apps set themselves apart in a crowded space and manage to beat Cupid at his own game.
Jan 7, 2020
OkCupid launches first global campaign in unapologetic style
This work, created in partnership with Mekanism, pushes the dating app's localized questions which help users avoid thirst traps.
Aug 14, 2019
OkCupid helps Indians own their own romantic choices
Ad for the dating app by BBH India already scoring millions of views on YouTube.
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