ogilvy noor

Nov 14, 2016

Engaging young Muslims crucial for future brand success

Members of ‘Generation M’ want brands to pay attention to their faith, and will reward those that do, according to Shelina Janmohamed, vice president of Ogilvy Noor.

May 11, 2016

Wake up to the power of female Muslim consumers

Brands and agencies lack basic knowledge about a growing young Muslim consumer market that will be worth billions by the end of the decade, Shelina Janmohamed writes.

Oct 5, 2010

Meet the new Muslim consumer

While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.

Jun 10, 2010

VIDEO: Ogilvy & Mather's Miles Young on Asia's emerging markets and more

Miles Young, worldwide CEO of Ogilvy & Mather, returns to Asia and discusses the challenges and opportunities of the region's emerging markets, its new Muslim consumers and the continuing appeal of China.

May 20, 2010

Ogilvy launches Islamic branding practice Ogilvy Noor

REGIONAL - Ogilvy & Mather has launched Ogilvy Noor, a new multidisciplinary practice focused on Islamic branding in partnership with TNS.