Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers
Members of ‘Generation M’ want brands to pay attention to their faith, and will reward those that do, according to Shelina Janmohamed, vice president of Ogilvy Noor.
Brands and agencies lack basic knowledge about a growing young Muslim consumer market that will be worth billions by the end of the decade, Shelina Janmohamed writes.
While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.
Miles Young, worldwide CEO of Ogilvy & Mather, returns to Asia and discusses the challenges and opportunities of the region's emerging markets, its new Muslim consumers and the continuing appeal of China.
REGIONAL - Ogilvy & Mather has launched Ogilvy Noor, a new multidisciplinary practice focused on Islamic branding in partnership with TNS.
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