From 8-10 November, Indonesia will host AdAsia 2017, the largest advertising and marketing conference in the Asia-Pacific region. The forum aims to empower learning, encourage networking, and spotlight the case studies and future goals of advertising and marketing professionals, all set against the backdrop of Bali’s white beaches and lush landscape.
For any advertisers testing the waters of emerging locations, Indonesia should be near the top of your list. The nation is currently one of the fastest-growing advertising industries in Asia, and a burgeoning hub for digital and marketing innovation.
It boasts an astoundingly large Facebook population and is the most rapid-developing country for Internet use—with 51 percent growth YoY. Indonesia is also home to 8,000 active brands and 400 advertising companies, with ecommerce spend reaching US$5.65 billion in 2016, ad spend set to reach US$3.56 billion by 2020, and a widening middle class.
By hosting ad agencies, brands, and media alike, the AdAsia Bali event acts as a unique touch point for industry players, and has the talent to make for an enlightening three days, with a line-up of high calibre speakers including Charles Adler, co-founder of Kickstarter; Azran Osman-Rani, CEO of iflix Malaysia; Martin Lindstrom, author of the best-selling book Buyology; David Coulthard, F1 grand prix winner; Piotr Jakubowski, CMO of GO-JEK Indonesia; and Shelina Janmohamed, vice president of Ogilvy Noor. To close the conference, Kofi Annan, former UN secretary general and Nobel Peace Prize recipient will give an address on how businesses can help to lead positive change.
Experts will delve into pressing subjects like technological breakthroughs, the importance of creative enterprising, digital implementation and effective marketing—all with a distinct emphasis on the Asia-Pacific region under the event’s overarching theme, “Globalizasian - Advancing New Possibilities”.
Beyond industry-focused content, AdAsia 2017 will also celebrate Indonesia’s cultural diversity, and examine its immense contributions to the global economy. Maya Watono, head of international affairs of the Advertising Agencies Association of Indonesia (P3I) said of the upcoming event, “Through AdAsia, we can promote Indonesia to the international world, including the brilliant progress of our advertising industry.” Harris Thajeb, chairman of P3I, added, “Together, we can learn more about Asia’s latest innovations and future directions. We hope to gain support from everyone involved.”
AdAsia is organized by AFAA (Asian Federation of Advertising Association) on a bi-annual basis, and 2017 marks the 30th iteration of the event. Previously held in Hanoi in 2013 and Taipei in 2015, the forum makes a welcome return to Indonesia in 2017, marking the first time since 1995 the country has played host. Bali Nusa Dua Convention Center (BNDCC) is set to serve as the venue.
Registration opens in early June. For a full list of speakers and more on the event visit www.adasia2017bali.com.