nostalgia

Brands lean into nostalgia with late-night infomercial ads
Sep 28, 2021
Mariah Cooper

Brands lean into nostalgia with late-night infomercial ads

Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.

Marketers use nostalgia to capture Malaysians’ hearts
Oct 12, 2020
Surekha Ragavan

Marketers use nostalgia to capture Malaysians’ hearts

ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.

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