nostalgia

Marketers use nostalgia to capture Malaysians’ hearts
Oct 12, 2020
Surekha Ragavan

Marketers use nostalgia to capture Malaysians’ hearts

ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Airbnb slashes spend in permanent shift from performance marketing to brand

1 Airbnb slashes spend in permanent shift from performance marketing to brand

Here are your 2021 Spikes Asia Awards winners

2 Spikes Grand Prix and special awards announced

'Extinction date' packaging design wins gold at Young Spikes integrated competition

3 'Extinction date' packaging design wins gold at Young Spikes integrated competition

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

4 Mark Read's WPP growth plan includes greater focus on Asia and agency integration

Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

5 Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

Google shatters hopes of replacing cookies with independent identifiers

6 Google shatters hopes of replacing cookies with independent identifiers

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

7 US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

8 How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

'Here today, gone tomorrow' wins Young Spikes film gold

9 'Here today, gone tomorrow' wins Young Spikes film gold

The Philippines' top 100: Consumption brands stumble

10 The Philippines' top 100: Consumption brands stumble