nostalgia
Jul 26, 2023
Why an insurance company created a boy band supergroup
The group, Boys No More, includes stars from popular ‘90s bands.
Sep 28, 2021
Brands lean into nostalgia with late-night infomercial ads
Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.
Oct 12, 2020
Marketers use nostalgia to capture Malaysians’ hearts
ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.
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