Jul 26, 2023

Why an insurance company created a boy band supergroup

The group, Boys No More, includes stars from popular ‘90s bands.

Sep 28, 2021

Brands lean into nostalgia with late-night infomercial ads

Jollibee, Alpha Foods and Hers bring back the 90s channel surfing vibes.

Oct 12, 2020

Marketers use nostalgia to capture Malaysians’ hearts

ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.