north face

Jan 21, 2021

Why sports collaborations could be a goldmine for luxury

Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.

Nov 14, 2016

You want me to do what for a free parka?

The North Face offered shoppers a free parka—if only they'd go flying across a river and crash through a target on the way.

Nov 13, 2014

One North Face jacket conquers parallel worlds

SHANGHAI - The North Face tells two stories of adventure and exploration at once in a new online video that delivers its 'Never stop exploring' message.

Oct 14, 2014

Innored interprets 'Never stop exploring' for North Face Korea as social experiment

KOREA – A North Face pop-up shop in South Korea draws unsuspecting customers, who once inside, find they need to scale the walls in the latest branding campaign by Innored.

Jun 15, 2011

North Face owner to buy Timberland for US$2bn

GLOBAL - The Timberland Company, manufacturer of rugged boots for walkers and hip hop stars, has agreed to sell to VF Corporation, the owner of The North Face and Wrangler, for US$2 billion.

Mar 25, 2010

Asian Marketing Effectiveness Award Winners

CE Japan/ Hakuhodo Creative Vox/ Hakuhodo walked away with top marks in five categories including the coveted Platinum Award, three Gold Awards and a Silver Award at the Asian Marketing Effectiveness awards last night.