Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.
The North Face offered shoppers a free parka—if only they'd go flying across a river and crash through a target on the way.
SHANGHAI - The North Face tells two stories of adventure and exploration at once in a new online video that delivers its 'Never stop exploring' message.
KOREA – A North Face pop-up shop in South Korea draws unsuspecting customers, who once inside, find they need to scale the walls in the latest branding campaign by Innored.
GLOBAL - The Timberland Company, manufacturer of rugged boots for walkers and hip hop stars, has agreed to sell to VF Corporation, the owner of The North Face and Wrangler, for US$2 billion.
CE Japan/ Hakuhodo Creative Vox/ Hakuhodo walked away with top marks in five categories including the coveted Platinum Award, three Gold Awards and a Silver Award at the Asian Marketing Effectiveness awards last night.
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