The former Mindshare worldwide CEO was foolish and has paid a heavy price
Last week's incident triggered complaint that led to the long-serving CEO's departure.
WPP said "inappropriate and offensive behaviour is not tolerated."
As the name implies, the service will come up with solutions within 24 hours of a brief. Singapore, Shanghai and Sydney are among the global hubs.
"The reason why every Mindshare show-reel has a Clash soundtrack—and everyone groans—is that I think there’s a punk, rebellious spirit that people need to harness and foster."
The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.
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