Nov 21, 2021

Facebook gives advertisers contextual brand safety controls in the NewsFeed

Omnicom Media Group says it is “a step in the right direction.”

Jan 19, 2018

Facebook's big newsfeed rethink: 5 key lessons for brands

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

Jan 15, 2018

Facebook fallout: Higher prices, more emphasis on creative

The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.

Jan 12, 2018

Facebook signals major shift away from brand and media posts

Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.

Jan 22, 2015

WeChat coyly takes wraps off news-feed ads

BEIJING - Taking a belated cue from Facebook, WeChat announced on 21 Janaury that it is taking the wraps off long-rumoured advertisements inside 'Moments', the app's equivalent of Facebook's News Feed.