Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.
The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.
Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.
BEIJING - Taking a belated cue from Facebook, WeChat announced on 21 Janaury that it is taking the wraps off long-rumoured advertisements inside 'Moments', the app's equivalent of Facebook's News Feed.
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