Arthur Policarpio

Storytelling in six seconds or less
Advertising
Sep 24, 2018
Arthur Policarpio

Storytelling in six seconds or less

Simple tips for winning with content snacking in the mobile era

The 7 mobile marketing moments
Digital
Aug 21, 2018
Arthur Policarpio

The 7 mobile marketing moments

With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.

Facebook's big newsfeed rethink: 5 key lessons for brands
Advertising
Jan 19, 2018
Arthur Policarpio

Facebook's big newsfeed rethink: 5 key lessons for ...

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

Four commandments for mobile campaigns
Advertising
Jul 6, 2016
Arthur Policarpio

Four commandments for mobile campaigns

Mobile juror Arthur Policarpio talks about the lessons for mobile marketing that he picked up in the jury room.

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