Arthur Policarpio

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Storytelling in six seconds or less
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Advertising
Sep 24, 2018
Arthur Policarpio

Storytelling in six seconds or less

Simple tips for winning with content snacking in the mobile era

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The 7 mobile marketing moments
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Digital
Aug 21, 2018
Arthur Policarpio

The 7 mobile marketing moments

With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.

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Facebook's big newsfeed rethink: 5 key lessons for brands
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Advertising
Jan 19, 2018
Arthur Policarpio

Facebook's big newsfeed rethink: 5 key lessons for ...

Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.

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Four commandments for mobile campaigns
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Advertising
Jul 6, 2016
Arthur Policarpio

Four commandments for mobile campaigns

Mobile juror Arthur Policarpio talks about the lessons for mobile marketing that he picked up in the jury room.

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