Taken from the name of MEC's content division, Wavemaker is "a real word" that's "memorable" and in abbreviated form "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM.
Vogel will also have Southeast Asia responsibilities.
Maxus APAC CEO moved to new global role in London; new GroupM company name will not begin with ‘M’
Masako Wakana will take the lead for 'Newco' in Japan, the latest in a drip-feed of ‘NewCo’ country market appointments.
MEC chiefs in Thailand, Philippines, Malaysia, Vietnam and Indonesia to lead newly merged agency with Maxus in their markets, while Singapore to be led by local Maxus leader.
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