Gideon Spanier
Sep 6, 2017

WPP unveils Wavemaker as name of merged MEC-Maxus agency

Taken from the name of MEC's content division, Wavemaker is "a real word" that's "memorable" and in abbreviated form "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM.

Tim Castree, who will be the global chief executive, has taken the name from MEC’s content division, MEC Wavemaker, which launched in April 2016 and has grown rapidly.

Castree said the Wavemaker name underscores the agency’s ambition to be a leader which is in front of transformation and is making waves by making bold choices.

Wavemaker is a real word, memorable and easy to pronounce and spell...

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