Macao Government Tourism Office partners National Geographic for a green food campaign
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
Finding your fit with video marketing
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
Influencer marketing: Making brands shine
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
National Geographic and Emirates invite travelers to share in the adventure
The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.
ANZ targets tech-savvy Asia audience through 'The Link'
SINGAPORE - Retail bank ANZ has signed on as an exclusive sponsor for National Geographic’s yet-to-be launched television series called ‘The Link’ as it looks to grow its business in Asia.
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