Having been at Saatchi agencies for more than 35 years, MacLennan has waited a long time for the top job. Now, as CEO of M&C Saatchi, he faces the huge challenge of re-establishing a business that was already marred by an accounting scandal when the global pandemic blindsided the industry.
M&C Saatchi's share price fell nearly 6% in London on Wednesday
Worldwide CEO of M&C Saatchi says today’s economic, political and social climate represents a significant challenge for the large agency networks.
SHANGHAI - Campaign Asia-Pacific spoke with the man at the helm of M&C Saatchi, worldwide CEO Moray MacLennan (pictured), about what the global investment priorities for the independent agency are, how he wants to spend his spare cash, and why chutzpah is a good thing to have.
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