monetisation
YouTube doubles down on Shorts with new monetisation program
Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok.
Google Cloud opens up Media CDN to publishers
The move gives media companies and advertisers access to Google's streaming infrastructure network that powers YouTube.
Facebook temporarily demonetises foreign publishers amid content review shortage
Social network plans to supplement publishers' lost advertising revenue with payouts.
Facebook rolls out Watch video platform to Asia-Pacific
Ad Breaks program expands to ANZ now and Thailand in September, sharing revenue with publishers and creators.
Value of data in focus at DMA China: Liveblog coverage
Ad fraud, data monetisation and AI data mining among the topics tackled at this year's Data Marketing Analytics China forum in Shanghai.
MOL’s strategy for Friendster
KUALA LUMPUR – After buying over Friendster, in 2009 Malaysian-based MOL Games promptly surprised the world by scrapping the site’s SNS platform and switching to social gaming on June 28.
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