Staff Reporters
Dec 12, 2017

Value of data in focus at DMA China: Liveblog coverage

Ad fraud, data monetisation and AI data mining among the topics tackled at this year's Data Marketing Analytics China forum in Shanghai.

Being smarter with data Just do it

Derek Kwok, head of platforms and audience insights at Google Greater China and Korea led a practical session for brand marketers, intimating that there really is no excuse anymore for not making better use of your data.

He pointed out research showing that leading marketers are simply smarter with data

  • They’re 1.5 times more likely to have an...

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