momentum

May 31, 2021

What a hostage negotiator has to say about how to reintegrate into society

Kevin Taylor is a former police hostage negotiator. Here, he explains how people should prepare for the new social norms post lockdown.

Jul 15, 2020

Robots serve non-alcoholic beer in a 'bar' for one (because this timeline doesn't already suck enough, apparently)

A Heineken popup in Sydney promises a "brand new drinking experience”. Thanks, but we'll pass.

Aug 17, 2016

Starwood seeks 'Momentum' with authentic content offering

Giving consumers engaging content without the perceived bias of a brand voice is the aim for the hotel group’s travel news site, Momentum.

Jun 21, 2013

MEC launches new proprietary planning approach

GLOBAL - Media agency MEC has announced a strategic shift in its media planning process with its new proprietary research approach, Momentum, which focuses on the 'passive stage' of consumption.

Aug 15, 2012

Jacob Johansen resurfaces at Momentum after vacating Leagas Delaney post

SHANGHAI - The brand activation, experiential and shopper marketing discipline of McCann Worldgroup has appointed Jacob Johansen (pictured) as general manager for Momentum Greater China with immediate effect.

Jun 25, 2012

Canon Wu, chief creative officer of Momentum Greater China, resigns

SHANGHAI - McCann Worldgroup has lost another long-term senior talent as Canon Wu, chief creative officer of Momentum Greater China, has resigned and will be leaving McCann China this August.