Newly created Xiklab Digital becomes one of the largest Filipino-owned digital creative agencies, with roughly 100 staff.
With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.
SINGAPORE - Agencies don’t get mobile like startups do, and so it isn’t surprising that advertisers are investing marketing dollars in these mobile companies, said Arthur Policarpio, head of Mobext, during the penultimate Forum session at Spikes Asia 2014.
Tired of waiting for marketers to get on board, agencies are mobilising the brands by breaking down the cost barrier to adoption.
ASIA-PACIFIC - Mobext is expanding across the region a successful programme, begun in the Philippines, that offers co-investment funding for advertisers running their first mobile-marketing campaigns.
The CMO Mobile Summit co-organised by the Philippines Association of National Advertisers, Havas Media's Mobext and e-Learning Edge, gathered more than 300 mid- to senior-level advertisers and media partners to discuss the state of mobile marketing in the Philippines.
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