Jan 11, 2021

Lamb chops down imagined walls in Meat & Livestock Australia ad

The lamb-marketing entity's annual big-budget TVC presents the meat as a unifying force for Australians divided illogical and bizarre extrapolation of the events of the last year.

Jan 30, 2020

Here's this year's (yawn) lamb ad

The Monkeys' annual ad for Meat & Livestock Australia (MLA) is a safe take on a famous privacy scandal.

Jan 11, 2018

New Australian lamb ad divides opinion, again

While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.

Jan 19, 2017

On the lamb: MLA's much-anticipated Australia Day ad again courts controversy

The Monkeys CEO tells Campaign Asia-Pacific he hopes the biggest lamb ad yet will move the national conversation on diversity forward.

Sep 1, 2016

MLA's new campaign mocks 'extreme scientific study'

Meat & Livestock Australia's 'extreme scientific study' is now a hilarious spoof documentary.