The lamb-marketing entity's annual big-budget TVC presents the meat as a unifying force for Australians divided by...an illogical and bizarre extrapolation of the events of the last year.
The Monkeys' annual ad for Meat & Livestock Australia (MLA) is a safe take on a famous privacy scandal.
While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.
The Monkeys CEO tells Campaign Asia-Pacific he hopes the biggest lamb ad yet will move the national conversation on diversity forward.
Meat & Livestock Australia's 'extreme scientific study' is now a hilarious spoof documentary.
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